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We help organizations with the execution and optimization of their Marketing Supply Chain.

Marketing Supply Chain flow2

We manage the execution of your marketing communication and ensure a consistent brand message. We deliver your marketing message and facilitate your cross media communication dialogues. Offline and online, globally, Just-in-Time and cost efficient.

 

supply chainWith our international experience in marketing, ICT and process management, we are able to improve your marketing supply chain with focus and efficiency, without losing sight of the overall supply chain.

 

Step by step, we improve the bottlenecks in your marketing operation and identify quick-wins to deliver immediate results and make you benefit from our services instantly. Our services have 4 service levels which offer a logical roadmap to optimization, but can be introduced independently. HH and Scalegraders:

  • provide services for your marketing supply chain
  • automate your marketing supply chain
  • staff your marketing supply chain with professionals
  • assume responsibility for the execution of your marketing supply chain

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Services – Print & Media Management

Downstream your message is being ‘delivered’ and the dialogue conducted through the media chosen by you. We deliver to your end-users, directly or via your distribution channels and partners. A substantial part of marketing communication still goes through traditional media in print, e.g.  catalogues, Point-of-Sale, brochures, direct mail, outdoor. However, a growing share of communication uses online media such as internet, email, social and mobile media. Our local back offices provide services such a DTP, Procurement, Logistics, Vendor Management for your local markets.

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Automation – Marketing Resource Management

‘Upstream’ is all about preparation, planning and project management of  marketing communication, in which marketing automation can play a key role to manage the ever increasing speed and complexity in communication. Our Hhub marketing operations platform allows us to quickly deploy exactly the right and relevant functionality to relieve specific bottlenecks in your (global) marketing operations.

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Staffing – Marketing Operations Management

Supported by our marketing operations platform, our ‘marketing operations managers’ and back office specialists continuously work on process optimization by (re)designing your your marketing supply chain efficient and effectively. This gives your own marketing specialists the benefit of a  ‘marketing operations’ department with a process orientation and accountable targets. Your specialists can fully focus on strategy and tactics, on your customers, on your sales and margin.

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Marcom Process Outsourcing

Eventually, we can manage your entire marketing supply chain. We are your Marketing Supply Chain Partner with knowledge of processes, a marketing supply chain platform, and marketing services and vendor management. Our marketing operations managers work in-house with your specialists, but with our specialized back offices and Hhub platform. You get full control and transparency, but not the stress and overhead.

 

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